Jointern is a dynamic platform aimed at bridging the gap between brands and universities
Jointern
Client
Education
& Career Development
Industry
Branding, Logo Design, Communication Materials
Services
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Jointern is a dynamic platform aimed at bridging the gap between brands and universities
Jointern
Client
Education
& Career Development
Industry
Branding, Logo Design, Communication Materials
Services
I created the full visual identity for Jointern, including the logo and brand assets, to reflect its mission of connecting students with valuable internship opportunities and helping companies find the ideal interns. Additionally my work involved developing a cohesive suite of communication materials for university events, such as visually engaging posters and branded assets.
The campaign’s central theme was inspired by mottos like Join Life, Join Career, and Join Evaluation, emphasizing both career growth and community. To reinforce this, I created custom icons using tangrams, symbolizing the progressive steps in career development. These icons became a core part of the brand’s visual language, appearing across all materials in vivid, youth-oriented colors—orange, blue, yellow, green, and purple—to reflect the platform’s energetic spirit.
Based on tangrams, a special icon work was made for the jointern. Combining tangram pieces and developing different shapes was associated with career steps. Different forms of these icons were used in all designs. In the use of icons, vivid colors like orange, blue, yellow, green and purple were preferred considering the youth and these colors were used in the entire visual language of the brand.
With a focus on student engagement, I designed merchandise such as wristbands, sweatshirts, cloth bags, pins, and phone cases. For industry events, I adopted a more refined and professional tone, balancing the fun student-focused visuals with a cohesive brand identity. Additionally, I helped to launch student clubs like Join Engineering and Join Advertisement, fostering a sense of community and collaboration. Custom icons and stickers for these clubs were also designed to strengthen brand engagement among students.
With a focus on student engagement, I designed merchandise such as wristbands, sweatshirts, cloth bags, pins, and phone cases. For industry events, I adopted a more refined and professional tone, balancing the fun student-focused visuals with a cohesive brand identity. Additionally, I helped to launch student clubs like Join Engineering and Join Advertisement, fostering a sense of community and collaboration. Custom icons and stickers for these clubs were also designed to strengthen brand engagement among students.
