Bee Design & Flower Shop is a unique brand dedicated to creating innovative flower arrangements and product designs.
Bee Design and
Flower Shop
Client
Floral Design, Retail
Industry
Services
Branding, Corporate Identity, Logo Design,
Photography, Product Design
Bee Design & Flower Shop is a unique brand dedicated to creating innovative flower arrangements and product designs.
Bee Design and
Flower Shop
Client
Floral Design, Retail
Industry
Branding, Corporate Identity, Logo Design, Photography, Product Design
Services
The project included a comprehensive approach to branding, encompassing naming, mottos, photoshoots, and product design concepts. The brand draws inspiration from bees—known for their industriousness—which reflects its mission of working harmoniously with flowers, akin to how bees pollinate. The bee in the logo was created using a futuristic and minimal design language.
The brand's color palette features black, white, yellow, and gray. White and gray were chosen for their ability to convey brightness and minimalism, while yellow symbolizes the bee itself.
The logo presents a stylized, modern interpretation of a bee, and the corporate font, Effra, was selected for its clean and elegant appearance.
The mottos creatively emphasize the qualities of bees by blending the words "be" and "bee." Photoshoots are crafted to evoke a vibrant yet rustic ambiance.
The product designs are meant to inspire feelings of joy and uniqueness, with an emphasis on playful naming conventions. Typography studies were conducted to ensure consistency with the brand's corporate identity. Gift items, such as cloth bags and gift cards, were developed using these themes to offer delightful alternatives.
